The Tobacco Playbook

Research shows that dietary and environmental exposure to glyphosate harms soil, animals, insects, and humans. So how does this chemical stay on the market?

Sometimes referred to as the “Tobacco Playbook”, elaborate public relations campaigns, lobby groups, academics, and members of government are funded by the chemical companies to persuade decision makers and the general public that their chemicals are safe, even if the scientific evidence shows quite the opposite. 

Chalkboard Playbook

PR Teams

International public relations firms build strategies to counter any pesticide safety doubt or criticism.


Front Groups

Industry front groups, often with science-themed names, work to spread disinformation.

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Paid Academia

University academics are paid by the chemical industry to publish pro-pesticide research to support its safety and continued use.


Revolving Door

Influential government officials can cycle between their government position and the chemical industry, generating significant conflict of interest.


Embracing Skepticism

Companies selling toxins can act as if they are concerned for public health if they use the tactic of “embracing skepticism”.


Actionable Next Steps

Learn how to decipher between chemical corporate propaganda and the truth.